Blue Label’s reporting reflects the company’s determination to serve middle and lower-tier customers with secure fintech products and services. This sense of mission provides the company with a strong value proposition against which it reports forthrightly and clearly. The company generally reports professionally against societal responsibilities that have strong alignment with the business, for example, the protection of its inventory against cyber-crime and response to customer concerns through the sales transaction, while treating other responsibilities as compliance issues or hygiene factors.

In the case of its recent obsession to aggressively accumulate customer and transactional data for commercial purposes, the company barely acknowledges the societal risk of abusing this data, a concern considering the related regulatory and reputational risks. And Blue Label treats transformation imperatives insincerely, promoting isolated initiatives and projects over reporting on performance against the dti’s Codes. Blue Label misses the opportunity and obligation to build relations with the communities it serves through targeted development with synergies to its business model.

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