Adcock Ingram
Assessment date: Mar 2017
Largely a boilerplate approach to reporting on areas of responsibility. AIP does little more than to identify and list the risks facing the business, and in some cases provide an outlook. Context and understanding of the implications are not adequately dealt with.
AIP raises its concern over the setting of prices by government, but leaves the impression that it is a helpless victim of this circumstance, rather than revealing to its shareholders a mature leadership response through a clearly laid out market positioning, brand strategy, actions, targets and KPIs to measure progress.
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